You know Facebook is an excellent way to get in front of new customers and keep in touch with current ones.  Facebook is not just for the younger audience. More and more people in different demographics are signing up for Facebook by the day. Use Facebook to get additional exposure and become top of mind. By setting up pages on Facebook anyone that opts in to follow news and updates made by your company will be shared with their immediate networks and therefore expanding your reach beyond just that single …

Lets take a few steps forward since I am sure most of the previous information is old news. How can you take advantage of the next generation of the web to promote your products and services to better brand yourself in the industry.
You have to see the internet as a big community. People are getting more involved and becoming more interactive than ever with the products, services and industries they are in. Being a marketer you should be looking for ways to harness that community and let them help …

Marketing has been making a lot of shifts over the past few years. I won’t go into the history of marketing and advertising in any detail but I think we can all agree that in today’s internet age these cycles have become much easier and also created some new challenges. Marketing as a whole is a completely dynamic process and changes quickly based on consumer and industry movement. That being said and with the fact that the internet has and still continues to grow and evolve exponentially, marketers need to …

Getting traffic to your website can be a daunting task. If you host your own website you have several methods of getting reader attention and converting them to followers. Bringing new visitors can almost become a full time job is you decide to do go that route. There are several bloggers that do just that with the intent of getting more ad revenue through their site. The truth is, it works and people like John Chow (for lack of a better example off the top of my head) have been …

I recently wrote about Twitter saying “Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service [SMS], instant messaging, or a third-party application such as Twitterrific.” I thought I would put together a post for people to reference on everything you need to know about Twitter.

A great place to start is a video on YouTube called “Twitter in plain english.” This is a great overview for the people …

I have accounts at about a dozen social media sites. From Facebook to StumbleUpon to LinkedIn, I have tried to keep my usernames consistent just for simplicity reasons. If you are a social media junkie, a marketing professional or just a geek like me and you want to have accounts on all of them and keep the same username for all, you can go to each site individually and see if your username is available.
Check multiple Social Media Sites
I was directed to a website called Username Check that you can …

I follow a lot of people on Twitter. Other than the random update that amuses me, I really like to check the links to the sites and blogs they recommend. Twitturly let me identify just those Twitter updates with links and also shows how many times that link has been copied.
Twitturly is a service for tracking what URLs people are talking about as they talk about them on Twitter.The easiest way to understand how Twitturly works is, if you are familiar with digg, then you already know essentially what we …